3 tips for writing successful fundraising campaign emails for charity adventure challenges
Donations toward your charity climb or other charity adventure challenge will not start trickling in just because you decided to go challenge yourself and publish an online fundraising page. That’s just the beginning – now the real fun starts.
Ideally, you want to create a bit of a fundraising and communications plan around your campaign that considers how to reach your family and friends with your message, as well as your community, the charity’s network and even corporations or other groups that might identify with your cause.
Your story of why you’re undertaking your Kilimanjaro climb, Everest base camp trek, or Sahara desert run, is a key driver for engaging your family and friends in your cause. And one of the key ways for getting the word out about your campaign – believe it or not – is still the good old email marketing campaign.
1. Catch them with an effective subject line
You’ve got to get them before “hello”. If you want a successful email marketing campaign, you’ve got to first and foremost get the subject line right – otherwise your email will get caught in SPAM filters or will simply be ignored and get deleted. Try to include a sense of urgency and benefit, and be specific. But do still absolutely keep it real.
2. Be inspiring yet concise
The journey you’re about to embark on may be the biggest thing you’ve ever done in your life. Try to openly share the “why” and “how” and more importantly, the “who for”. Let people in so they can start engaging with you and your cause – bring them along for the ride. Your fundraising campaign site tells the details of your story and journey – but the email campaign gives the teaser for it and needs to prompt the first action.
3. Include one call to action
Now that you’re email has gotten some attention, you need to tell your reader what to do – you want to get them to your fundraising site - to click through to donate and follow your journey. So give them a one click opportunity to your fundraising page. Make sure it is simple and secure to donate through your site, keep the site up to date, inspiring and engaging, make sure you’ve got social media channels and share tools integrated, and make use of videos and photos as much as possible. If you can, try to ‘live’ track your charity adventure while on the way. Your family and friends will love following your footsteps.
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