How to use social media to support your charity climbing campaign
Just like the old adage “location, location, location” is to successful real-estate investments, so is “engagement, engagement, engagement” to a successful fundraising campaign, especially a charity adventure challenge like a climb.
If you truly want to be successful in reaching your online fundraising target, then simply putting up a fundraising campaign site with basic info isn’t good enough – yet it’s surprising how often this does happen.
Bottom line is that in addition to your training for the climb, you do have to commit to telling your story by interacting with your networks. At the end of the day, it’s the meaningful conversations and chats had and some of the incredible feedback from people inspired by your initiative that make the journey so much more memorable and worthwhile.
So your main objective is to get an increasing number of people to your campaign site to make a donation. And one way to do this is through social media.
First, your campaign site should ideally have a prominent news section or blog that allows you to provide regular updates (fresh content) and that is linked to your social media channels like Facebook, Twitter, LinkedIn, YouTube and Pinterest – this allows direct visitors to your site to share and comment on what they like.
Second, you need to get your friends and family interacting with you – these days it goes beyond the Facebook “like”. You want interaction in the form of comments and shares that lead to further action, namely a donation or other support for your campaign. Use social media channels like Facebook to tease news, stories, photos, video clips etc. that link to the full posts on your campaign site. Announce new team members, thank sponsors, provide trip details, post training photos and video clips...the possibilities are endless.
Tip: You can check the engagement of your Facebook page by monitoring the “Talking about this” and “Virality” score for each post you make. And make sure to monitor Google Analytics to see how many referrals you get to your campaign site from Facebook.
Third, you’ll have to find a fine balance. The social media posts on Facebook for example should not be all about you and your campaign or else you’ll lose your audience over time. Keep it relevant, informational or beneficial by weaving in third party content that is related to and adds to what you’re doing and supplement that with inspirational quotes and the like. Also share partner news and comment on their initiatives whenever it makes sense.
Like physically and mentally training for your adventure, you'll get out of your fundraising efforts what you put in. It’s a focused effort. Like your training, the more attention and dedication you put into it, the greater the results your efforts will yield.
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Watch 5 simple steps to online fundraising with Climb For Change