3 reasons adventure philanthropy is alive, well and growing
“The 2012 worldwide crowdfunding volume reached $2.7bn raised from over 1.1m campaigns” ~ 2013CF Crowdfunding Industry Report
Adventure philanthropy has come out with a bang in 2013. Not only are more people getting out and challenging themselves with an outdoor adventure that tests their mental and physical endurance, but they are doing it to raise funds for causes and charities that are important to them. Every day new cases surface, and the number is increasing exponentially.
According to Massolution and their 2013CF Crowdfunding Industry Report, over 1.1 million campaigns raised $2.7 billion in 2012, which is a growth of 81 per cent, up from 64 per cent in 2011. And we know a great deal of these campaigns were charity related fundraising campaigns (donations-based model), many of which included outdoor type charity challenges. Whether it’s the more popular destinations like Everest base camp, Kilimanjaro, or the ‘Seven Summits’, to obscure lesser known objectives like running across a desert, climbing a local hill, or doing a team snowshoe in the local mountains, news articles are flooding the online media of more and more people ‘stepping up’ to challenge themselves for charity.
So why is ‘adventuring for a cause’ increasingly popular?
Based on our own observations of campaigns, stories, and inquiries coming across Climb For Change, we've come up with three key reasons:
There’s always room for more inspiration: We’re only human – and we more than often need our healthy dose of inspiration. Lately, that dose of inspiration seems to come from organizations and projects that we’re passionate about – so passionate in fact that we’ll get out and do something we thought we couldn’t do. Normal everyday people who have had no real desire to venture off to a wild place and go on an adventure are now doing just that. We seem to get increasingly hungry for journeys of meaning and transformation.
Simple, free campaign resources at your finger tips: Whether you’re a teenage high-school student from a small town, or a big time celebrity, all the tools, resources, and online infrastructure (most of which are free) are all at your fingertips. Not to mention, many tour operators and guiding outfits are now specializing in charity adventure challenges. Never has it been so easy to get your campaign going under your own banner, and share your story with the world. You can rally your friends and family, and become a leader in your own right.
Collaborating for better communities: Our communities are our homes. Everyone can relate to the fact that they (or someone they are close to) have been hit with a major life challenge at some point. It’s at times like these that strong community support is more important than ever. More and more people (and young adults and kids alike) are recognizing that working together is a cornerstone to everyone’s well being. Outdoor journeys and adventures provide a particular ideal platform for story sharing, creating awareness and raising significant funds for charities. Because when we step up and put ourselves in a challenging or even vulnerable position, others seem to respect that, draw inspiration from it, and want to come along for the ride.
So no matter what your ‘mountain’ may be, the more you climb, share your story, and involve the people and communities that are close to you, the more fulfilling the journey will be. And, the more it will give permission to others to go out there and do something great as well.
If we can help make your fundraising adventure a success, feel free to contact us – we’d love to hear about your charity adventure challenge. Climb on!